Around the Net
Goldman Sachs Backs Automated Copywriting Start-Up
- Campaign, Wednesday, April 6, 2016 6:28 AM
Persado, an ad-tech startup that says its software can create automated copywriting for marketing campaigns, has today closed a $30 million round of financing led by Goldman Sachs. The company's platform uses scientific algorithms to "generate a precise combination of words, phrases, and images that can motivate any audience."
