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Goldman Sachs Backs Automated Copywriting Start-Up

  • Campaign, Wednesday, April 6, 2016 6:28 AM

Persado, an ad-tech startup that says its software can create automated copywriting for marketing campaigns, has today closed a $30 million round of financing led by Goldman Sachs. The company's platform uses scientific algorithms to "generate a precise combination of words, phrases, and images that can motivate any audience."

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