The internet of things (IoT) is completely reworking the world of retail. “Whether it’s monitoring the supply chain, tracking and managing inventory, delivering personalized promotions,
or enabling e-commerce from new environments, the retail IoT is ushering in an era in which “smart” things can seamlessly collect, share and analyze real-time data,” reports eMarketer. In fact, a new eMarketer report — “The Internet of Retail Things:
What Marketers Need to Know” — shows that IoT is delivering many new opportunities for retailers. And 54 percent of retailers worldwide with above-average sales growth said they believed
IoT could substantially change the way companies do business in the next three years.
Read the whole story at Mobile Marketing Watch »