• by Felicia Greiff , April 14, 2016

Nativo named Eugene Cherny, formerly product manager-video at AdsGoogle, as the company's new VP of product.

At Google, Cherny managed the TrueView In-display and YouTube Masthead ad units. In his new gig, he'll lead the product team, including strategy and development.

Digital advertising has relied on interruptive tactics for too long, Cherny stated, adding that "Nativo provides [publishers and advertisers] with what they need: a platform that makes content-based advertising easy."

Nativo, an ad platform that helps publishers manage native ad placements across their media properties, counts Time Inc., Hearst, WebMD, Ford and P&G as clients.

Earlier this year, Nativo CEO Justin Choi talked native advertising with Real-Time Daily.