The Weather Company Gets A New Head of Data Science for Ad Products

The Weather Company announced a new head of data science for ad products Monday: Michael Ferrari.

Ferrari previously held the title of VP-commodities & risk analytics at aWhere, Inc., a startup that applies big data to agriculture.

In his new role, Ferrari will lead a team in developing solutions for audience targeting, mobile and location-based targeting, ad attribution, and performance tracking. He'll also work on predictive models for marketers based on weather, location and audience data.

IBM recently closed its acquisition of The Weather Company's cloud-based properties, a deal that will allow IBM to combine meteorology with computer, behavior, cognitive and advanced analytics, Data and Targeting Insider reported gets more than 100 million users a month online, according to its site. The Weather Company produces forecasts for 2.2 billion locations every 15 minutes and provides weather info for Apple, Facebook, Google, Yahoo, Microsoft and Twitter.

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