- Campaign, Tuesday, April 19, 2016 7:57 AM
Being British offers ad agencies no competitive advantage in the U.S., Johnny Hornby told "Advertising Week Europe" this afternoon in a discussion on how to grow business abroad. In
the US, Hornby said, "being British is no advantage. In the old days some agencies thought they needed the UK to do U.S. ads for them. But no one cares about that there. UK case studies are of no
consequence."
Read the whole story at Campaign »