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Luxury Brands Told To Look At Long-Term New Tech

Virtual reality, artificial intelligence and other emerging technologies can help brands future proof the luxury industry. The digital dynamic is not a projection for the future, but right now, and just as the Internet fundamentally changed business practices in the 1990s, all industries, luxury included, are on the cusp of technological transformation. During the “Future Luxury” talk, the eponymous session of Conde Nast International’s second Luxury Conference April 20, Wired Consulting’s Sophie Hackford explained how technology is accelerating at a fast rate to meld the physical with the digital.

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