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Can Broadcasters Head Off The Cannibals?

 Accenture's fifth annual report on the future of broadcasting examines is the difficulty over-the-top services pose to traditional pay TV operators. With competing services multiplying and consumers hungry for streaming video, broadcasters are facing down their fears of cannibalizing their existing businesses.

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2 comments about "Can Broadcasters Head Off The Cannibals?".
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  1. Douglas Ferguson from College of Charleston, May 2, 2016 at 8:33 a.m.

    If you click through, you will learn that "broadcasters have what Accenture calls a broadcast advantage. It found that a greater number of survey respondents trust broadcasters to deliver quality service (31 percent)"  

    31 percent is hardly a ringing endorsement and I wonder if it reflects the +55 audience (yes, that's me, too)

  2. Leonard Zachary from T___n__, May 2, 2016 at 3:27 p.m.

    The answer is Simply NO.

    Ed will tell a story that is 5 decades old of how TV advertising is sold without Attribution and not accountable for sales or even ROI.

    Unfortunately the Broadcasters are defragmenting their distribution channels and do not have a viable strategy against OTT content. The Broadacsters will downsize and shed overhead very soon.

    The nail in the Coffin is at this very moment, Broadcasters will begin to sell their their spectrim for a one time check to the very companies who are eating their lunch and soon their dinner.

    What say Ed? I'm still waiting for those materials you promised....

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