Xiaomi is sometimes referred to as the "Apple of China" — not only because of its fervent fanbase, butalso how similar some of its products, its marketing, and its CEO's mannerisms are to Apple's. Well, here's another parallel between it and the Cupertino company: It's launching a smartwatch! Xiaomi is sometimes referred to as the "Apple of China" — not only because of its fervent fanbase, but also how similar some of its products, its marketing, and its CEO's mannerisms are to Apple's. Well, here's another parallel between it and the Cupertino company: It's launching a smartwatch!