Around the Net

Snapchat Cautiously Welcomed By UK Advertisers

Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending GBP70,000 on ads and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform. The social media platform is also expanding the availability of its ad formats, testing vertical video ads with a limited number of UK brands.

Read the whole story at Campaign »

Next story loading loading..