Around the Net
Google & Salesforce Team up to Help Marketers Target Across Channels
- AdExchanger, Monday, May 16, 2016 9:22 AM
Google has formed a partnership with Salesforce to help marketers match identity based on CRM and email data. The new tool is called Marketing Cloud for Google Customer Match. It allows brands to create audience segments such as loyal customer or recent browser within the Salesforce platform and uses these attributes to target the same people in Google's search engine, Gmail and YouTube.
