While many companies, big and small, have been jumping into the wearables space in recent years, the use-cases for these devices often feels superficial — with fitness perhaps the most
compelling scenario at this nascent stage. Yet smartwatches have far richer potential than merely performing a spot of sweat tracking. The other problem with the current crop of smartwatches is the
experience of using apps on wrist-mounted devices does not always live up to the promise of getting stuff done faster or more efficiently. Just having to load an app on this type of supplementary
device can feel like an imposition.
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