Jumping off key events in pop culture, AppNexus on Wednesday released its Q1 2016 Index, an analysis of more than 9.4 trillion impressions that were available on the AppNexus platform during Q1.
Among the Index’s key findings:
“Quadrennial years like 2016 are exciting for marketers. Brands and agencies will have a chance to engage consumers around a series of highly watched sports and new events. To help them prepare for this opportunity, we looked at Q1’s NCAA tournament and Super Bowl as a test case to understand how advertisers can get the most bang for their buck in anticipation of the Summer Olympics, Euro tournament, and U.S. presidential election," Pat McCarthy, SVP of marketing at AppNexus, told Real-Time Daily via email.
The AppNexus data set included campaigns run by 1,506 buyers and 793 sellers.