Merchants have long believed that it is crucial to reach consumers early. But it has taken online retailers a long time to get wise to teenagers. Rather than acting as if young people operate online
in a manner that is even close to the way adults operate, companies like Macy's, Alloy and others are approaching teenagers in a way that, they hope, reflects the shifting and sometimes contradictory
signals of this group.
Read the whole story at The New York Times, February 28, 2005 »