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Online Retailers Pursue Teenagers

Merchants have long believed that it is crucial to reach consumers early. But it has taken online retailers a long time to get wise to teenagers. Rather than acting as if young people operate online in a manner that is even close to the way adults operate, companies like Macy's, Alloy and others are approaching teenagers in a way that, they hope, reflects the shifting and sometimes contradictory signals of this group.

Read the whole story at The New York Times, February 28, 2005 »

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