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Google Lets Marketers Group Sites, Apps To Aggregate Data

  • Google, Tuesday, May 24, 2016 10 AM
Google made it easier to group multiple properties within the Google Search Console, providing the ability to aggregate data in the Search Analytics reports through a feature called property sets. Until now marketers had to track all of the statistics separately. It allows marketers to combine multiple properties -- both apps and sites -- into one group to monitor the overall clicks and impressions in search within one report.

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