• Moz, Thursday, June 2, 2016 3:06 PM

Laura Lippay digs into accessibility and SEO to look at formatting text, colors, links, and content that humans cannot see but machines can. She writes about optimizing for people who use screen readers and technologies that assist them to access the site. It's about optimizing those elements to provide a better search experience. She also cautions using hidden text techniques solely for spam, as Google may index hidden text, but doesn’t give hidden text the same weight or ranking effect as non-hidden text. She warns that marketers could find themselves in trouble.

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