• by Wayne Friedman , Staff Writer, June 9, 2016

Not all is smooth running for marketers with over-the-top digital TV platforms.

With regard to OTT, Kyle Roberts, president of Smart Media Group, speaking at the MediaPost TV Insider Summit, says: “The consumer experience is really important... there are lot of times I see a black screen in digital video.”

Roberts add: “In the OTT space, I say caution: There may be scenario where you are not going to get a digital delivery seamless experience on the buy side.”

Jonathan Steuer, chief research officer for Omnicom: "We are still at the point where we seeing a lot of same ads more than you should, or see you nothing -- and there not a lot of transparency about the data. [However] it is the early days."