Overnight success takes years, admits Will Critchlow. In fact, it took years for search company Distilled to grow well past $1 million in annual revenue. Now Critchlow wants to share what he knows. Some of its common sense such as "business friends rock" and "hang out with people who are smarter than you." Some of the most important input that Critchlow provides, in my opinion: remain committed and don't overstate the importance of alignment.