AT&T, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. It's a notable
shift in the world of connected-car advertising, with a service provider -- instead of an automaker -- taking the lead role. The digital campaign, which launched last month ahead of the summer family
road-trip season, is anchored by a 15-second pre-roll Web video that tells the connected-car story from the perspectives of children who'll use Wi-Fi as passengers. One boy says in the spot, "We were
stuck in traffic -- and it was awesome!"
Read the whole story at Automotive News »