Commentary

Don't Boil The Cross Channel Ocean...Or Eat The Elephant

Metaphors were flying at the Email Insider Summit panel on cross-channel marketing last week on Amelia Island. Don't "boil the ocean" or "eat an elephant" advised our panel, which included moderator and event Chair Gord Hotchkiss, Bridgette Darling, Product Marketing Manager, Adobe, Mary Grundy, Vice President, Global Innovation Marketing, Visa,    Kristie Reeves, Senior Manager, Database Marketing, PGA Tour and Matt Sperling, Email Marketing Manager, Etsy



For the complete video of this and other sessions from MediaPost's Email Insider Summit, go to the event agenda.

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