Sonic Drive-In launched a social media
campaign called #AmazeYourMouth that features a partnership with GIPHY's product, GIPHY Cam. Creative features amusing videos starring actors with cartoon characters painted around their mouths.
You'll recognize Sonic's regular brandmen, Peter Grosz and T.J. Jagodowski, with the addition of John Lutz of "30 Rock" and "Second City" stars Chelsea Devantez and Carisa Barreca. A
local newscast on a thief that steals Sonic frozen drinks finds the culprit is close to home. A campfire
ghost story turns out to be true when a precious limeade goes missing. The
final video
shows catty teens at a sleepover. When one girl brings along a portal to another world, the remaining girls mock her for trying too hard to fit in. #AmazeYourMouth videos will run on Instagram,
YouTube, Twitter and Facebook.
Goodby Silverstein & Partners created the campaign.
