Around the Net

Adidas Exec Sees Future Of VR As More Collaborative

An Adidas executive at Intersect Fashion New York 2016 explained that while virtual reality is on the rise, the user experience is currently too lonely and marketers should attempt to create a more inclusive experience in which consumers can interact with others such as peers, friends or brand associates. During the session, Edge of Tomorrow: Reports from the Frontline of Mobile Innovation and Technology, the executive explained how experiences in virtual reality that tie individuals together have a big opportunity for marketers, as the experience right now is so isolated. For instance, as virtual fitting rooms become more prominent, it would be highly beneficial to have an online associate in the fitting room with users to assist them. 

Read the whole story at Mobile Marketer »

Next story loading loading..