Contest Seeks Unique Cheetos Shapes For 'Museum,' Prizes

Think you spotted Donald Trump’s comb-over in this morning’s cereal? Frito-Lay’s latest consumer-engagement contest may be up your alley. 

Cheetos’ fans are being encouraged to submit photos of “uniquely shaped” Cheetos — basically, ones resembling famous landmarks or people, or animals or objects. 

Through Aug. 15, U.S. fans 13 and older can submit a photo of their special Cheetos shapes, along with a title and description of the snack piece, at

Entries will be judged weekly based on visual interest, “buzzworthiness” and creativity. Each week for 10 weeks, one winner will be awarded a $10,000 prize and have his/her work featured on the “museum” site and in a real-life exhibit later this summer. Consumers will then vote from among the four weekly winners with the highest scores to determine a grand prize-winner, who will receive an additional $50,000, as well as glory on the site.  



Cheetos has been promoting the contest on its social media channels with images of unique Cheetos shapes and embedded videos.

One video (below), featuring a guy showing off the Cheetos he has been collecting since he was a kid (including pieces shaped like King Tut, the Eiffel Tower, and a dolphin), has pulled 5.6 million views on Facebook alone in under two weeks. 

Other promotional videos — also featured on the contest site — show kids and adults proudly displaying Cheetos shaped like Abraham Lincoln, the Loch Ness Monster, and the Statue of Liberty, among other familiar images.

P.S.: Don’t even think about Photoshopping. The official rules warn that if the sponsor determines that a photo was manipulated, the entrant/finalist will be disqualified, even if already announced as a winner. 

Cheetos is also running an instant-win game in which paperboard replicas of Cheetos shaped like landmarks, animals, people or things have been seeded among specially marked packages; and a sweeps that is entered by sharing a Cheetos snack image on your Facebook or Twitter account and filling out a registration form.

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