Around the Net
Email is the Channel That Gets the Most Personalization
- eMarketer, Wednesday, June 29, 2016 4:53 AM
Email is the channel that gets the most personalization. According to a new report from Evergage and Researchscape, 67 percent of marketers reported that they personalize email, followed by 56 percent who said that they personalize their websites. Only 19 percent of marketers said that they are personalizing web apps.
