Around the Net
MRC Accredits First Company For Detection Of Invalid Traffic
- Direct Marketing News, Thursday, June 30, 2016 8:23 AM
The Media Rating Council has accredited White Ops for the Sophisticated Invalid Traffic Detection function, which identifies invalid Web site impressions. This is the first company to receive the designation, which honors a company's ability to protect legitimate business Web sites as fraudsters get more sophisticated and able to circumvent detection.
