• by Erik Sass , Staff Writer @eriksass1, July 7, 2016

Taking a page from a generation of hipsters, Rolling Stone publisher Wenner Media may be ditching uptight Manhattan for more relaxed (and, uh, cheaper) digs in Brooklyn. According to Bloomberg, citing an unnamed source familiar with negotiations, Wenner is considering picking up sticks and moving from its current headquarters on the Avenue of the Americas for new offices in an abandoned warehouse on the Brooklyn waterfront.

The potential relocation would put Wenner, which also publishes Men’s Journal and Us Weekly, in offices measuring up to 70,000 square feet in Brooklyn’s Dumbo neighborhood. The offices would be located in the Empire Stores warehouse complex, a disused 19^th-century coffee warehouse redeveloped for multiple commercial uses by investors including Midtown Equities, Rockwood Capital, and HK Organization.

In addition to retail, restaurant and office space, the 500,000-square-foot redevelopment, located in the Brooklyn Bridge Park and now substantially completed, also includes a rooftop beer garden and museum space.

Wenner’s current home is 1290 Avenue of the Americas, a 43-story office building between 51^st and 52^nd Streets, not far from Radio City Music Hall, Rockefeller Center, the Museum of Modern Art and other midtown attractions.

Bloomberg reports that Wenner is still negotiating a lease with Empire Stores. There’s another wrinkle, as it still has time left on its current lease, meaning it will have to pay landlord Vornado Realty Trust a non-trivial sum to walk away from 1290.

Wenner isn’t the only big publisher eyeing the hipster cachet on offer across the water.

Last year, Time Inc. announced the launch of The Foundry, a creative collective focused on digital content that’s based in Brooklyn’s Industry City, located on the waterfront across from the historic Greenwood Cemetery in the Sunset Park neighborhood.

Time Inc.’s corporate offices relocated to Brookfield Place in lower Manhattan late last year.