WPP Unit Regains Diamonds Account

  • March 9, 2005
WPP Group's Media Marketing Solutions has been awarded the Helzberg Diamonds' media planning and buying account, in addition to continuing its current public relations assignment. MMS is a part of media investment management company, GroupM, which is a dual effort on the part of WPP's MindShare and Mediaedge:cia. Helzberg Diamonds is a subsidiary of investment company Berkshire Hathaway. Billings on the account were undisclosed. MMS had been the agency of record on the account from 1996 through 2002, and had only handled public relations duties for the past three years. -- D.K.

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