A new report from GfK says 17% of U.S. TV homes now receive broadcast-only TV reception -- up from 15% in 2015.
Another 6% say they only use video on demand services -- Netflix, Amazon, Hulu, and YouTube -- homes with no traditional broadcast TV or pay TV reception at all.
This is up versus 4% a year ago.
Both these activities are higher with TV homes that have a 18-34 person in the household -- 22% are using broadcast-only reception and 13% are watching only Internet services for TV programming/video. Overall, near 40% rely on some alternative TV source -- this versus 25% for all TV homes.
Some 26% of broadcast only TV homes earn under $30,000 per year versus 17% among all TV homes. TV homes with incomes of $50,000 a year or more have higher levels of satellite TV services– 27%, compared to an average of 21%.
New 4K TV continue to have slow growth. GfK says 5% of U.S homes have 4K TV screens, growing to 10% next year. Of those that have 4K TV, 50% of owners watch 4K content.
Research also notes 3% of U.S. homes have no TVs at all.