Nathan Singer gives marketers three advantages to a smaller keyword set that he draws from a real-life account where a keyword set of 2,972 was outperformed by a keyword set of 68 in what he considers
"the tough, high-CPC industry of CRMs." Through examples he shows how to create a solid foundation with a strong set of keywords. He said don't be afraid to start from scratch. He shows marketers how
to use that data to create a newer and better campaign.
Read the whole story at Q3 Digital »
