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Larger Firms More Likely to Automate Email Campaigns

Large companies in the UK are more likely to use email marketing automation than smaller firms, according to a new report from eMarketer. The report, which was done in conjunction with Mailjet, includes insights from senior marketers during the month of April 2016. Companies with at least 250 employees were about 69 percent more likely than companies with less than 100 employees to automate email marketing campaigns. 

Read the whole story at eMarketer »

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