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Royal Caribbean Delivers Strong Email Push

What does a good email look like? EJ McGowan, General Manager at Campaigner, believes that Royal Caribbean is a brand that delivers. The company uses email to push vacation deals with a sense of urgency. McGowan told DMNews that, "Email marketers should try to anticipate their customers' wants and needs and make a compelling offer with a sense of urgency to successfully drive interactions and conversions."

Read the whole story at Direct Marketing News »

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