Around the Net
Taboola Acquires ConvertMedia For Outstream Ads
- Business Insider, Tuesday, July 26, 2016 12:06 PM
Taboola acquired New York City-based video ad tech firm ConvertMedia, which deals in outstream ads that appear with contents of an online article but only play when the user scrolls over the image area. That means Taboola can get its "Content You May Like" advertising into better positions.
