While having a large subscriber list may seem ideal, it's not the number of total subscribers that counts -- it's the number of active subscribers. You should constantly be trying to refine your
email list. Send a break-up email to members of your list who haven't opened one of your emails in a while. If they don't reply to the break-up email, you know you can safely have them removed.
- Forbes, Wednesday, July 27, 2016 10:14 AM
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