Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to
earn loyalty points for walking into a store and for visiting a fitting room. The collaboration, which has been in beta for the past several weeks, entails a beacon deployment powered by mobile
shopping application shopkick. Shopkick installed at least two shopBeacons in each New York & Company location, one of which rewards app users with points for walking in the door while the other
incentivizes customers to try on clothes in the fitting rooms.
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