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Pokemon Go Leaves Financial Analysts Scratching Their Heads

Analysts are struggling to factor the immense popularity of Pokemon Go into their valuations of parent company Nintendo. “Take Bank of America Corp.’s Hiroyasu Eguchi,” Bloomberg writes. “He cut his rating on the stock in April and lowered his price target on July 6 -- one day before Pokemon Go debuted in the U.S and shares began a tear that more than doubled their price over two weeks.” As a result, “Eguchi reversed course this week.”

Read the whole story at Bloomberg »

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