• by Gavin O'Malley , Staff Writer @mp_gavin, August 3, 2016

When did Bill Lee, VP of Smart Home Product Marketing at Samsung Electronics America, know he had a problem?

It was the day he woke up and realized he owned 50 connected devices, which required 24 separate apps to operate.

“I was on the verge of a tech-gasm,” Lee told attendees of MediaPost’s IOT Marketing Forum, on Wednesday.

And, of course, Lee’s problem will quickly become the industry’s problem if it doesn’t think fast. “The industry has certain issues that it has to circumvent,” Lee insisted.

For one, it’s critical to help consumers “understand how all the pieces [in the connected device toolbox] work together,” Lee said.

“The challenge is how we talk about this business,” Lee cautioned. The obvious goal, he said, is to “demystify the industry.”

Lee’s motto is: “Don’t let perfect be the enemy of good.” In other words, while there will always be room for improvement, there are plenty of good devices that are ready to go to market and make lives better for millions of consumers.   

Regarding consumers and demand for connected devices, Lee added: "Let's get 'em pumped!"