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Mcommerce Makes Abandonment Retargeting Emails Critical

On average, consumers are using 2.7 devices to get online, but only 1.6 devices to make a purchase, highlighting the importance of delivering a consistent and seamless experience that allows them to move between devices. Remarketing strategies such as cart and browse abandonment reminder emails play a critical role, allowing marketers to re-engage customers who leave their Web site.

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