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Mothercare Is Repositioning To Be Seen As A Digital Leader

  • The Drum, Thursday, August 11, 2016 7:56 AM

Mothercare is looking to redefine its brand as it emerges from one of the most tumultuous periods in its 55-year history. Following the arrival of a new marketing director in Gary Kibble last year, the retailer will continue to overhaul its store estate and refresh its brand comms as well as position itself as a leading digital player.

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