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NY Times Buys Virtual Reality Studio Fake Love

  • Adweek, Friday, August 12, 2016 1:07 PM
The New York Times has agreed to buy Fake Love -- an experiential design studio with a focus on virtual reality and augmented reality. “Fake Love will help expand T Brand Studio, the Times’ internal marketing arm,” Adweek reports. “The agency, which has offices in New York and Dubai, has already worked on experiential and creative projects with the Times, along with VR and AR projects and other live experiences for notable brands.”

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