Even as the initial craze for Pokemon Go wanes, companies that sell merchandise tied to the augmented-reality game are benefiting. U.S. online sales for Pokemon-branded merchandise rose 105 percent
in July compared with the previous year, according to Adobe’s Digital Price Index, which tracks sales from two-thirds of the Fortune 50 companies. Branded items include toys, electronics such as
video games, and T-shirts, caps and other apparel. The items that perform well online often are big sellers in stores, said Jaimee Minney, vice president of marketing and communications at Slice
Intelligence, which tracks digital commerce.
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