Sometimes I have to take a deep breath and remember that Apple isn’t in business to entertain me. It's in the business of selling devices that look cool and work well, to as many people
around the world as possible. It won't always seem magical. Sometimes Apple products will follow perfectly reasonable roadmaps responding to legitimate market demands with perfectly reasonable sets of
incremental improvements. Yes, perfectly rational—and kinda boring. If reports about the forthcoming Apple Watch 2 are correct, this may be one of those times.
Read the whole story at Fast Company »