'Clean Eating' Gets New Design, Tagline

Clean Eating announced Monday that it will debut a cover-to-cover redesign with its September issue.

The Active Interest Media magazine has a new tagline, too: “Real Food for a Healthy, Happy life.” Clean Eating’s September issue will have a new logo, larger trim size and a heavier paper with a matte-satin cover finish.

The redesign was in response to feedback from thousands of readers who took an online survey.

In a memo on Clean Eating’s site, editor-in-chief Alicia Tyler said upgrading to “thicker, whiter stock... allows our food photography (resoundingly your favorite aspect of our former design) to leap off the page.”

The redesign will also feature larger, “more readable” fonts and a “refined” color palette. Tyler wrote that “improved legibility” was “one of the biggest things” readers asked for and will help make recipes featured in the magazine easier to read.

The new Clean Eating will have more content on topics like gut-health and disease prevention, as well as expand its weekday meal planning and "quick and easy" meals content.

Tyler referred to the redesign as “Clean Eating 2.0.”

Clean Eating is published nine times a year and has a total circulation of 221,000 print subscribers, according to the company. The brand averaged just under 39,000 in digital edition circulation, Talking New Media reports.

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