• by Philip Rosenstein , August 24, 2016

Data science and media technology company 4C announced Wednesday the appointment of Anupam Gupta as chief product officer. The hire points to the growing importance of multi-screen marketing to reach an audience increasingly using multiple devices.

Gupta, as the new head of 4C’s product team, is tasked with enhancing the company’s SaaS (software-as-a-service) offering.

To strengthen the company’s product roadmap, Gupta will tap into 4C’s data sets including: social response and brand affinity, TV ad and program monitoring and TV viewership and engagement.

“Our goal is to help marketers uncover new opportunities to grow their businesses using our unique data science,” stated Alok Choudhary, founder, chairman and chief scientist at 4C.

Gupta formerly served as EVP of product management at VUBIQUITY, and prior to that was CEO of Mixpo.