Colle+McVoy named Steve Knapp as executive director of media, a new position and part of the agency's expansion of its media group. Knapp will lead media intelligence and engagement activities across
paid/owned/earned channels encompassing strategy, investment and performance. Most recently, Knapp was a media consultant primarily for Barrie D'Rozario DiLorenzo, where he led connection planning and
created open-source buying partnerships for multiple clients, including the University of Minnesota. Prior to that, Knapp was senior partner, director of brand activation at Carmichael Lynch. He has
also held vice president positions at Olson and Campbell Mithun.
"Steve is a proven leader, integrated activator and collaborative team builder," said Christine Fruechte, CEO of Colle+McVoy. "This
is an ideal time for him to join our team. Steve has a pulse on evolving media; a thirst for innovation; and a strong belief in the integration of media, insights, analytics, creative, public
relations and social media."