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73% of Millennials Prefer Email For Brand Communications

Seventy-three percent of millennials prefer email as a way for brands to contact them, according to research from Venture Beat. The company predicts that this demographic will have $200 billion in spending power by next year and that this demographic will influence email marketing. At the same time, the research revealed that email marketers have work to do: only 50 percent of email marketers think their needs are effectively met by current providers and 78 percent of marketers report issues with list growth.

Read the whole story at Venture Beat »

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