Commentary

Users With Both OTT & Cable Are Happiest With Streaming

Consumers like their streaming video services more than their cable services, according to a new study. But how long will the honeymoon last?

Maybe only until they give up their cable.

The J.D. Power 2016 Streaming Video Satisfaction Study reveals that consumers who use both cable and streaming services have the highest level of satisfaction with their streaming service.

On the flip side, cord-cutters have the lowest level of satisfaction with their streaming service. Consumers who never had pay TV are in the middle in terms of satisfaction levels.

J.D. Power points out that satisfaction with streaming services in general is higher than satisfaction with pay-TV services.

The report also revealed other useful statistics. The researcher said that 60% of streaming customers still also subscribe to pay TV.

Meanwhile, 23% of streaming customers have cut back somewhat on their pay TV, while 13% have snipped it entirely. Another 4% never had pay-TV service. Those who never had pay TV are generally younger, with about half identifying as Millennials.

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Another interesting stat suggests that one of the key factors that consumers enjoy in streaming services is the ability to quickly guzzle down an entire season of a show. J.D. Power said that streamers who binge-watch report being “significantly happier” with their service. Nearly two thirds of streaming consumers watch in that fashion.

About 65% watch streaming content on their TVs, the study found. About 55% watch on a computer, while 48% watch on a mobile device. More than half use multiple devices.

Speaking of devices, the average U.S. home has more than seven active devices in use each day, according to a report from Sandvine. Tablets and smartphones work the hardest, accounting for 30% of Wi-Fi traffic in North America, this study found.

2 comments about "Users With Both OTT & Cable Are Happiest With Streaming".
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  1. Douglas Ferguson from College of Charleston, September 1, 2016 at 1:05 p.m.

    I read this information differently:

    People who have more money can more readily subscribe to two services than only one.
    People who subscribe to both OTT and cable are more satisfied.
    This supports the following notion:

    People with more money are more satisfied. (I think we knew that all along.)

  2. Paula Lynn from Who Else Unlimited, September 1, 2016 at 3:17 p.m.

    Douglas, you covered the earth.

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