Ad spending in gay and lesbian publications reached $207 million in 2004, an increase of 28.4 percent over 2003, according to the 2004 edition of the Gay Press Report, the annual survey from Prime
Access Inc. and gay media sales rep Rivendell Media. The report also detected a jump in ads with "gay-specific" content. The number of gay-specific ads, which feature messages directly aimed at gay
and lesbian consumers through their copy or art direction, jumped 241.9% over the previous year. -- J.M.