• by Amy Corr  @MediaPostOTL, September 6, 2016

Maxus Global tapped Jen Smith, currently head of strategy and planning for Maxus UK, as its first global creative director, responsible for overseeing all of Maxus Global's creative output. Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy. In her new role, Smith will focus on the delivery of creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership program for all Maxus employees worldwide.

Smith will continue to be based in London and report to Nick Vale, worldwide head of planning and Nick Baughan, CEO of Maxus UK. She will split her time between Maxus UK and Maxus Global.

"Without any shadow of a doubt we are in the midst of a revolution in media; there's a tremendous opportunity to create new types of work that sizzle with excitement," said Vale. "But to properly deliver it takes more than lip-service or hybrid strategy/ideas roles - it requires dedicated talent with the space to focus, explore and create. As one of the most intuitively creative media thinkers in the business today I can think of no-one better that Jen to push us to new and exciting places."