- The Drum, Wednesday, September 7, 2016 6:20 AM
Former editor in chief of The Guardian newspaper in the UK Alan Rusbridger said the Guardian's predictions for ad revenues last year never materialised "because it all
went to Facebook". He noted that Facebook sucked up nearly $27m of the Guardian's digital advertising revenue last year. Rusbridger said The Guardian forecast online revenues of $132m before
he left in May last year.
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