• by Larissa Faw , September 7, 2016

Copywriter Magnus Ivansson is taking his talents to Perfect Fools to apply his skills across all clients, including KFC, Nikon, McDonald's and Skittles. He reports to creative director Klas Lusth and will be based in Stockholm, Sweden.

Ivansson's appointment is part of the expansion of the agency's growing team and his award-winning background made him highly sought after by the leadership team. He received a Titanium, a Grand Prix, four Gold, six Silver and two Bronze Lions at Cannes this year for his work on The Swedish Number Campaign with the Swedish Tourist Association. In addition to these 14 Cannes Lions this year, Ivansson holds 16 other trophies including two Gold Cresta Awards, a Gold Epica, Gold Eurobest, and 2015 bronze Cannes Lion.

He joins Perfect Fools from Ingo Stockholm where he worked as a copywriter since 2011. Previous client work includes Emirates, Three Business and Delicato.

Prior to this, Ivansson has worked in creative teams at Ester Stockholm, Wieden + Kennedy and Leo Burnett Beirut, on clients such as Procter and Gamble, Nokia and Nestea.

"Magnus is one of the most talked about creatives of 2016, and we are happy that he's chosen to join us," says Lusth. "Perfect Fools uses storytelling, tech and strategy to solve our clients' business and communication challenges, and his exceptional creativity will help boost our offering even more."