• Mobile Commerce Daily, Monday, September 12, 2016 9:05 AM

Condé Nast’s Glamour is joining forces with the YouCam Makeup application to bring top beauty trends seen on the runway at New York Fashion Week to consumers’ smartphones, enabling them to virtually try on the featured products at home. Glamour and Perfect Corp.’s YouCam Makeup app are rolling out the 2016 Selfie Runway Series in a bid to offer beauty fans worldwide the ability to virtually experience the latest cosmetics products and trends at Fashion Week and try the high-fashion looks on themselves. Glamour has curated the suite of looks that will be available via YouCam Makeup’s augmented reality platform, which also leverages facial recognition technology.

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